1920 yearbook
Source URL
Title
1920 yearbook
Description
Dependability
ASTER PRINTERS of the olden days
strove to excel in the quality of their
work. They looked upon the profession as
an art and lost sight of the commercial
aspect of the business. This practice prevailed until about the middle of the past
century, at which time the commercial
idea almost obliterated the artistic side and
the quality of printing deteriorated to an
alarming extent. Many printers today do
not seem to appreciate that quality is an
essential in the establishment of a good
printing house. The public is largely to
blame for this situation. Often it is the
matter of a few cents or a few dollars,
according to the size of the contract, that
determines who will do the work. A firm
with a reputation for quality receives no
more consideration than one that cares but
little for the appearance of the work they
turn out. Our policy is to give each piece
of work the attention which it merits. If
it be a College Annual such thought and
attention is given as is necessary to produce a book that will look well and wear
well. A blank form receives the attention
that it should to be of service to the user.
And so with every other kind of work—
each class receives the proper attention to
make it attractive and useful. Whatever
your needs you will render yourself a service if you turn your printing over to us.
THE CLIO
Economy Advertising Company
PRESS
Iowa City, Iowa
Page
203
ASTER PRINTERS of the olden days
strove to excel in the quality of their
work. They looked upon the profession as
an art and lost sight of the commercial
aspect of the business. This practice prevailed until about the middle of the past
century, at which time the commercial
idea almost obliterated the artistic side and
the quality of printing deteriorated to an
alarming extent. Many printers today do
not seem to appreciate that quality is an
essential in the establishment of a good
printing house. The public is largely to
blame for this situation. Often it is the
matter of a few cents or a few dollars,
according to the size of the contract, that
determines who will do the work. A firm
with a reputation for quality receives no
more consideration than one that cares but
little for the appearance of the work they
turn out. Our policy is to give each piece
of work the attention which it merits. If
it be a College Annual such thought and
attention is given as is necessary to produce a book that will look well and wear
well. A blank form receives the attention
that it should to be of service to the user.
And so with every other kind of work—
each class receives the proper attention to
make it attractive and useful. Whatever
your needs you will render yourself a service if you turn your printing over to us.
THE CLIO
Economy Advertising Company
PRESS
Iowa City, Iowa
Page
203
Date
1920
Identifier
http://cdm16810.contentdm.oclc.org/cdm/ref/collection/p16810coll2/id/2421