1955 yearbook · Iowa Heritage Digital Collections
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1955 yearbook

1955 yearbook

Title

1955 yearbook

Description

A quick check of the local library is sure to reveal
that new volumes are constantly being added to those
shelves that hold the success books. For success, as
you know, is quite the popular subject. And worthwhile, too.
But even though the thousands of published formulas
for success, stretched end to end, would reach from
here to Utopia, and although all of them differ to a
greater or lesser degree, each inevitably includes one
basic ingredient. We'll call it Element "X."
Element "X" is that intangible extra which one
receives in the way of reward in certain endeavors.
If s a reward that is over, above, and in addition to
any material recompense, a reward that is peculiar in
that it can't be given or infused but must be created
and absorbed out of the undertaking itself.
Element "X" is the personal satisfaction one
always derives from an occupation in which he
contributes not only to his own improvement but
also to that of his neighbors.
There exist many fields from which this important
. ingredient may be drawn, not the least of which is the
farm equipment industry. And throughout the John
Deere organization, people are daily experiencing
this great satisfaction, knowing that in supplying the
farmer with quality farm equipment, they are themselves contributing to a healthier, happier people, a
better nation, and a better world.
That's Element "X."
JOHN DEERE • Moline, Illinois

Date

1955

Rights

St. Ambrose University, 518 W. Locust St., Davenport, IA 52803

Identifier

http://cdm16810.contentdm.oclc.org/cdm/ref/collection/p16810coll2/id/8705